Rawlings Conservatory Rebrand

Rawlings Conservatory & Botanical Gardens is a non-profit located in Baltimore, Maryland. Originally founded in 1888, the conservatory is the oldest glass framed conservatory in the United States. To help grab the attention of the target audience, local families and tourists, a cohesive identity was created to capture the beauty of the landmark. They sought a rebrand that honored their history and emphasized the unique architecture and greenery.